Introducing Google Buzz widget for Android

Since we launched Google Buzz for mobile, we've been working on ways to make it quicker and easier to share your thoughts and experiences while you're out and about.

Today, we're excited to release a Google Buzz widget for Android phones that lets you post text and photos with a single tap. Like other mobile access points for Google Buzz, the widget lets you choose to tag your post with the location or place from which it was posted. You can post buzz about a great meal you had and share photos of the new restaurant. To save time, your posts will upload in the background, letting you get back to your scrumptious dessert without a wait.

The widget is initially available in English for Android phones running v1.6 and later. Search for 'Google Buzz' in the Android Market to download it now. Once installed, you can add it to your home screen: tap "Menu" while on the home screen and select "Add > Widgets > Google Buzz".

We plan to add support for other languages soon. Visit our Help Center to learn more, ask questions in our Help Forum, or give us suggestions and vote on other people’s on the Mobile Product Ideas page.

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Going Mobile in 2010 - Part Two, Carrier & Device Targeting

In part two of our series on mobile ads best practices, we'll focus on carrier and device targeting.

We recently launched the ability to target specific carriers and devices on mobile devices with full Internet browsers. How can this benefit you and your clients?

1. Match the App

One of the new assets of device targeting is the new automatic device targeting for applications. Now, when you are advertising an application for Android-based phones or iPhones, the ad will automatically display a "Download" link instead of a URL.

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To use this feature, include either 'itunes.apple.com/' or 'market.android.com/' followed by the app name in the ad's visible URL, and it will automatically display as 'Download iPhone App' or 'Download Android App.'

Let's say your clients sell both and iPhone and Android application. You can now set up three campaigns, one only targeting iPhones with language specific to that application and phone, one targeting Android-based phones with language specific to those users, and a third targeting all mobile devices to drive more general traffic to your clients' websites.

2. Device or Carrier specific language

With Device and Carrier targeting, you can now speak to clients' potential customers even more specifically in the ad text. Does the client sell ringtones? Target mobile carriers in separate campaigns and mention the customer's phone or cell phone carrier in the ad text. Does the client sell mobile accessories? Set up campaigns focused on specific mobile devices in separate campaigns and mention the phone the customer has in the ad text.

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Note: If you want to target Blackberry users, you will have to set up a WAP mobile ad within your account. While there is no way to specifically target Blackberry phones right now, you can reach those users through a mobile specific ad type. Find out more about how WAP ads differ from mobile ads for Internet-capable devices.

For more mobile tips and resources, visit the Google Mobile Ads site, as well as the Go Mobile! Series on the Inside AdWords Blog, and check back in a few weeks for more mobile tips to help your clients.

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5 more tips for using Google Buzz on your phone

Last week we shared some tips for getting the most out of Google Buzz for mobile. We're back with more ways to help you become a power buzz poster and find the most interesting buzz while you're on the go. Try these 5 tips for the Google Buzz for mobile web app (buzz.google.com) on your iPhone or Android 2.0+ device.

1. Post buzz with your voice.
You can post your public buzz simply by speaking it. From the Google Mobile App for iPhone or Quick Search Box on Android, select the voice search icon, say "post buzz" followed by the text you'd like to post, and watch your words appear. Before your post is sent, you'll be able to edit it or change its tagged location.

2. Filter the Nearby tab for a specific place.
From the Nearby tab, you can easily filter buzz by a specific place, such as a sushi restaurant you're about to walk by, to only see posts from that place. Open the menu showing nearby places, for example "Tartine Bakery and 20+ other locations nearby," and then select a specific place from the list. Now, you'll see all the public buzz anyone's ever posted from that place or you can quickly create a post that is tagged with the place. To go back, just open the same menu and select your current location shown with the blue dot. You'll once again see all the recently posted buzz around your location.

3. Search!

As you'd expect from any Google product, Google Buzz for mobile has a powerful search feature that lets you search all public buzz for topics that interest you. Open the menu or just select the magnifying glass icon to see the search bar. You can also search specifically for nearby posts by checking the "Search nearby" box before submitting your search (it's already checked if you're in the Nearby tab). Now you can find out what people around you are saying about the closest pizza spot or a traffic jam.

4. Post from your city-level location.
Tagging a post with your location is easy and adds context to your buzz posts. Sometimes, your post isn't about a specific place or you'd rather not share your exact location. You can easily show your city-level location, so your post has a general city location tagged and will be browsable in the Nearby view and Maps Buzz layer. When posting, just select the ">" in the location box, scroll down, and select the city-level location option.

5. Refresh your location.
On the other hand, sometimes you really want your location to be exact. When you visit the Nearby tab or want to tag your post with a location, Google Buzz will try to get your location using your phone's GPS. If you're not happy with the location accuracy, you're moving, or you're just stepping outside to get a GPS signal, hit the 'refresh' icon to tell the Google Buzz web app to get your location again. You can also learn more about troubleshooting location problems.

Stay tuned for more tips! Visit our Help Center to learn more or tell us your feedback and questions in our Help Forum. You can also give us suggestions and vote on other people’s on the Mobile Product Ideas page.
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Search your Android phone with written gestures

As mobile phones become increasingly powerful and can store more data, we've introduced new methods of search to get you to your content faster, such as search suggestions or search by voice. But sometimes, typing to get to the right search suggestion takes too long, and you may be in a quiet environment where speaking a query is inappropriate. Today we're pleased to announce Gesture Search, a new Google Labs application for Android-powered devices running Android 2.0 or above in the US. Gesture Search lets you quickly find a contact, an installed application, a bookmark or a music track from hundreds or thousands of items, by simply drawing alphabet gestures on the touch screen.

Say you want to call your friend Anne. Just open Gesture Search and draw letter “A”, and Gesture Search returns a list of items that have words starting with “A”. If your handwriting isn't all that neat, that's okay. If the "A" you draw looks a bit like an "H", as seen in the bottom left corner of the screenshot, "H" results will be brought up as well. If needed, you can also erase a query by crossing it horizontally: left to right erases the entire query, and right to left removes the last letter or space in the query. Now you can either scroll down the list to find Anne or write more letters to refine the search.

Additionally, Gesture Search improves search quality by learning from your search history, so Anne's contact info will jump to the top of the list the next time you write "A".

To download Gesture Search, search for it in Android Market. You can get more information on our Google Labs page. And as this is a Labs launch, we are particularly eager to get your thoughts and feedback in the comments below!

Let the games begin!

The festivities begin this Friday in Vancouver, and we're all holding our breath to see who brings home the gold. Perhaps you're rooting for Lindsey Vonn or Shaun White or Sven Kramer. No matter who your favorite athlete is, you can keep up with the latest news on your phone.

Just do a search for the name of your favorite sport, and you can see the latest info about game results, schedules, medal count, and more right above the search results. On Android and iPhone devices, our Real Time Search feature will also reveal the latest updates related to the games within the same search results. (We're offering the same info and more for people searching on computers.) Looking for something more in-depth? Follow along using Google News for mobile. You can find quick links by going to google.com/games10/m on your phone.

Google uses mobile Web to bypass Apple's app block

 

SAN FRANCISCO – Google Inc. is trying to make its Voice application easier to use on the iPhone, whether Apple Inc. likes it or not.
In an upgrade announced Tuesday, Google revised the mobile Web site for Voice so that it's easier to display the service's most popular features on the iPhone's latest operating system.
Among other things, Voice offers an alternative dialing pad, voice mail and international calling discounts.
Apple has refused to allow the Voice program to be distributed through the iPhone's applications store since last summer on grounds that it would duplicate or alter important iPhone features. To get around that roadblock, Google is trying to entice iPhone users to rely on a mobile Web browser to access Voice.
Google says the overhaul will make the Web browser experience more like what users would get if Google were allowed to offer a downloadable app that could be installed on the iPhone.
Google already offers downloadable Voice apps for Research In Motion Ltd.'s BlackBerry phones and devices running on Android, an operating system developed by Google. The upgrade to the mobile Web site also makes Voice simpler to use on devices that run on Palm Inc.'s operating system.
The jousting over the Voice application underscores the rising tensions between Google and Apple, the two most valuable companies in Silicon Valley.
Apple's rebuff of Google's Voice application triggered a Federal Communications Commission inquiry into whether Apple and AT&T Inc., the iPhone's exclusive U.S. service provider, were trying to stifle potential competition.
Apple told the FCC that it hasn't rejected the Voice application outright, but Google says it still hasn't heard anything further on its attempts to make the program available for iPhone downloading. AT&T says it didn't take part in Apple's review of the Voice application.
Google's Voice service had 1.4 million users as of October, according to a company disclosure to the FCC.

Optimized Search Suggestions using your location

Typing a query into the search box on a phone can often be slow and difficult. For this reason, relevant search suggestions that match your intended query can meaningfully reduce the time and effort it takes to submit a search. Today in the US, we are happy to announce an improvement to Google.com search suggestions offered on Android powered devices and iPhone. Now, Google will offer suggestions based on the phone's current or last location, making the suggestions more relevant.

For example, when users in the Boston metro area begin typing "Muse", suggestions such as "museum of science boston" and "museum of fine arts boston" are provided because people near Boston frequently look for these very popular museums. On the other hand, users in San Francisco who begin their query with "Muse" will see suggestions for museums in the San Francisco area. By using the device's current or most recent location, Google is able to offer even better, more useful suggestions than ever before. To try this yourself, go to google.com on your phone's browser and start typing a query to see the new location-optimized suggestions. Make sure you have turned on "Save recent locations" and "Allow use of device location" under the Settings link on the google.com home page.

Update @ 4:50 PM: Note that you may have to refresh google.com in your phone browser to see the new optimized suggestions.

What’s Inside the Google Phone

Video: Nexus One Disassembled


If you are wondering what’s inside Nexus One, check this slideshow at iFixit*. They bought a new phone and completely disassembled it using a Phillips screwdriver.


The Link With Zune & iPod
The teardown reveals some interesting "secrets" about the components used in the Google Phone.
For example, the touchscreen is made by Samsung who is also a supplier for Microsoft Zune HD. The Bluetooth and wireless chip found in the Nexus One is from Broadcom and it’s the same chip that is used by Apple for iPod touch.
[*] iFixIt is the same web site that offers free visual guides to help you repair or upgrade Apple products on your own.

Introducing Nexus One

We're very excited about today's launch of Nexus One, the newest Android-powered phone running the latest Android 2.1 software. Nexus One comes with all your favorite Google Mobile apps pre-installed: find the classics like Search, Maps, Gmail, YouTube and Google Talk, with additional goodies like Maps Navigation and Google Voice. With its 1GHz Qualcomm Snapdragon™ chipset, these apps are speedier than ever before.

Additionally, Nexus One has a few cool new features like a voice-enabled keyboard for any text field; this way, you can speak to your phone and it does the text messaging, email writing, or search querying for you. Try adding the new YouTube widget to one of the five customizable home screen panels to quickly access the videos you want with just a few clicks. Explore your Picasa Web Albums with the 3D interface of the new Cooliris Gallery application. With Nexus One's 3.7" AMOLED display, your videos, apps, and photos are larger, clearer, and sharper.

To learn more about Nexus One, visit google.com/phone.

Finding places "Near me now" is easier and faster than ever on Google.com

Last month, Vic Gundotra, VP of Engineering, demonstrated at the Computer History Museum the ability to search by using your location as the query. Starting today, you can try this yourself by going to Google.com in your iPhone or Android browser and clicking on "Near me now" once your location has been provided by your phone.

"Near me now" was designed to address two user problems. First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you're standing right in front of a business or if it's just a short walk away. For example, you may want to know what other customers think about a restaurant before you go inside (see quick video below) or what they have been raving about on the menu before you order. By selecting the "Explore right here" option, you can find out more about a place "right here" with just a few clicks.



Second, we wanted to make searching for popular categories of nearby places really simple. Imagine that you emerge from the subway station and you want to grab a coffee, but you don't see a coffee shop around you. You can simply search for all nearby coffee shops by using "Near me now". To search other categories of places not shown, "Browse more categories" provides access to our local search product with more category choices.

"Near me now" is currently available in the US for iPhone (OS 3.x) or Android-powered devices with version 2.0.1 or later. You must first enable location in order for "Near me now" to appear, and "Explore right here" works only if the phone provides location accuracy within approximately a city block.