Showing posts with label Miscellaneous. Show all posts
Showing posts with label Miscellaneous. Show all posts

How to Quit Hitting the Snooze Button on Your Blog


image of man with alarm clock
Conversation in social media is supposed to be “open source,” right?
We’re supposed to gain energy and excitement from being open to the entire internet, to ideas that come to us from literally every corner of the globe.
But too often “social media” turns into a predictably closed circuit of the same people having the same conversation.
Finding your own tribe can be a wonderful thing. It can also make your blog unbearably boring.

The move from “wonderful” to “boring” happens when we fall into a pattern of always interacting with the same people, always talking about the same topics, and always reinforcing existing networks. There’s no growth, only stagnation.
I’ve seen this happen often with myself. I think that I’m growing and cultivating, but all I’m doing is reinforcing what’s already there.
So, here’s another idea.

If you’re an existing leader . . .

  • Give someone else a chance to use your platform.
  • Let a new voice guest post on your blog.
  • Tell your network about an up-and-coming blogger.
  • Bring a different perspective to the conversation.
  • Introduce a new or relatively unknown participant to your circle.

If you’re not a leader yet (but you’re working on it) . . .

  • Make an effort to bring in new ideas to the conversation. Be willing to talk about what no one else is.
  • Push the boundaries of what’s expected in your field.
  • Proactively connect with people outside your niche, or in overlapping niches. Sometimes the best ideas come from an intersection of unexpected opposites.
  • Don’t just blindly follow established leaders. Actually make a conscious decision to follow them if you think they have value to offer. In other words, don’t follow someone just because everyone else does.
  • Guest post for someone you don’t already know well. Bring your ideas to a totally new audience.
Awesome things can happen when we consciously branch out beyond our habitual circles of association.
Instead of just aligning with people with the same skills and strengths as us, we can seek out those with different talents that complement our strengths.
Instead of reinforcing the same patterns of conversations, we can move beyond our comfort zones and make more meaningful connections. We can find new and interesting ways of approaching tired problems.
Instead of reenacting the same mental synapses, we can actually diverge and possibly . . . just maybe . . . innovate.

Get remarkable by getting out of your comfort zone

Who knows, maybe a lawyer could teach you how to build a better case for selling your product. Perhaps a teacher could help you communicate better with the beginners in your audience. Maybe a politician could teach you how to better dodge questions and avoid dealing with real issues.
OK, just kidding with that last one.
When we make a conscious effort to continually bring in fresh ideas and voices, we grow. We break the patterns that we’ve created. We move beyond plateaus to higher ground.
We can only change the game when we change the rules we play by.
And if we do, then just maybe, we can create something that’s really new. And isn’t that what we live for?

The Alfred Hitchcock Secret to Compelling Content and Copy

The McGuffin has been a powerful storytelling device for a long time. It was Alfred Hitchcock who popularized both its use and the name that sounds like it should be on a dollar menu.
The McGuffin has a cool job: to keep the plot, character, or situation rolling along. It draws us into the story and drives the action. The McGuffin is often an object of high value, which everyone covets. It can be ambiguous, entirely undefined, generic, or left open to interpretation.
Remember the suitcase in “Pulp Fiction?” Classic McGuffin. Though it showed up a few times throughout the film, and was important enough to get a handful of people peppered with bullets, we never actually saw what was in the suitcase.http://netdna.copyblogger.com/images/hitch.jpg

And consider “The Maltese Falcon,” one of the most famous McGuffins of all time. Though the falcon in question drives the entire story and moves us from scene to scene, we never actually see it at all.
That is what’s cool about the McGuffin. Its purpose is served so long as it moves the story along. In many stories, by the time we should be demanding to know what the McGuffin actually is, we have forgotten about it entirely. That’s because we’ve been deftly redirected to the author’s true purpose.
If the author executes the McGuffin well, you’ll barely notice the technique. And that’s how it should be.

How the McGuffin can make you money

Writing online to build your business means you are directing the story. Whether you want people to download your product, subscribe to your newsletter, or hire you for $250 an hour, you must drive them to that decision.
The McGuffin is the wind that will sail a prospect’s ship into your harbor. Your offer is the anchor.
There’s a good chance you’re already using the McGuffin without even realizing it.
While talking about your highly productive methods for moving mountains and getting things done, aren’t you really laying the stage for your new How to Move Mountains and Get Things Done! info product?
When you’re telling interesting stories about your life as a freelancer, aren’t you really showing how terrific an experience your customers are having?
(If not, you might want to think about changing that.)
The engaging stories about your topic are the McGuffin — the interesting, attention-focusing “grabber” that pulls your readers in.
But where they go once they’re there is up to you.

Handle with care

Many poorly written novels and films show the McGuffin can be horribly mishandled. If you misuse the McGuffin, you will leave your prospect feeling unsatisfied at best and betrayed at worst.
Don’t promise the beach and then drive to the desert just because there’s sand. It’s fine to shift gears after you’ve brought a reader in with your fascinating McGuffin. But the place you’re bringing your readers still needs to make sense, and to deliver an experience she wants.
If you surprise your prospect with a smile, you will likely keep her coming back for more. Startle her with disappointment and she will leave and never come back.
At its best, the McGuffin is a pleasure and can help the audience to enjoy the ride. I don’t hold it against Tarantino for never showing me what’s in the suitcase, any more than I’d hold it against Brian for letting me know about Thesis after I came here for some advice on my headlines.
I love “Pulp Fiction” more with every viewing, and my affection for Thesis deepens with every site my business builds.
I don’t mind the change in direction, because I’ve been led somewhere I want to go.
This story about the McGuffin is, of course, a McGuffin itself. My real intent? To show an interesting technique that both helps other writers and, of course, gathers more copywriting clients for my own business.
How about you? What curiosity-provoking, desire-inducing McGuffin could you be writing about on your blog that would drive your readers to take action? And once they’ve shown up, where will your copy take them next?

Which Fonts Should You Use for Saving Ink

Though we are headed towards an era of paperless offices where all the information would be in strict digital format, the pace is quite slow. That ink-sucking printer is still an indispensable part of your home office because you are frequently required to print invoices, emails, web pages and other documents on paper.
Since ink is still the most expensive component in the print workflow, you can reduce printing costs of documents if you can figure out ways that will decrease the consumption of ink while printing. For instance, when printing a document in Microsoft Word, you can switch to “Draft output” and the toner will last much longer.
printing fonts
Use a Font with Holes
An interesting option to help you save ink is Ecofont. Ecofont is like the popular Arial font but it has these little holes punched in the letters. These holes aren’t really visible in the printed document (that uses standard font sizes like 11px) but will save money as no ink is required when printing these dots.
Ecofont is available for download on Windows, Mac, and Linux systems. It may not be a good idea to use Ecofont in client communication but you can definitely consider using this font for personal or internal use.
Printing Web Pages with Custom Fonts

If you are printing web pages, I highly recommend Readability – this is a bookmarklet that will not only remove images, ads and other clutter from web pages but will also replace the font that was originally used in the formatting of that page.
Readability can sometimes remove sections from web pages that you would like to see in the print version. If that’s also a problem for you, check out PrintWhatYouLike.com – this is also a printing bookmarklet but it gives you complete control over the page layout including the font family that is used for rendering that page (see video demo).
format web pages for printing
Both the above bookmarklets require a live internet connection to work. If you are looking for an alternative that will work offline, check out Green Print – they have a free version for Windows though the Mac edition costs a few bucks. Another good option is Smart Web Print from HP but that’s only available on Windows.
Which is the Best Font for Printing Documents
Now consider the third scenario. You have a document – say some training material or presentation handouts – that you want to print without sacrificing readability.
Fonts like Arial, Times News Roman, Courier, Helvetica, etc. are generally available on every machine but which one among them is the most economic typeface when it comes to printing?

The secret lives of married men

We lift the lid on modern marriage, while five husbands confess their lies, big and small


A line up of married men
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Wives, here is a fact you definitely don’t want to know about your husband: he wants to shag your best friend. Not only does he want to shag your best friend, but also your second and third-best friends. (And fourth, fifth, sixth, etc.) There’s nothing personal about this. In fact, in a strange way, he means it as a compliment. You see, one of the many delightful things he has noticed about women is that they tend to associate with women who are on a roughly similar level of pulchritude and general hotness. So what he’s sorta, kinda saying when he fancies your friends is how much he fancies you. But he’d never try articulating any of this to you. It’s just one of those many things that Wives Just Don’t Understand.
Oh dear, I do wish I hadn’t written that paragraph. And I also wish I wasn’t about to write the rest of this article either. You see, as a man and a husband myself, I believe there are certain secrets to which the Opposition – ie, women/wives – should never be privy.
Yet just because I had a phone call from a female commissioning editor (with the same name as that of a girl I once snogged when I was a teenager, though no relation, apparently), I’ve decided to sell out the brotherhood for a few pieces of silver.
Sorry, chaps. My advice, if you want to get yourselves off the hook, is to look her in the eye and swear it’s all lies. Or at least a grotesque distortion of the truth. To help your case, you can point out that this piece is based on a mix of detailed interviews and half-remembered drunken pub chats with no more than a dozen men. They come from a wide range of backgrounds and income groups; some are recently married; some are on their second or third wives; some have had affairs; most haven’t (or not that they’ll admit to); at least one of them is gay.
But 12 men is still a pathetically small sample; that’s what I’d tell her. Remember, as you say it, really to feel as though what you’re saying is true. If you do that, she’s much more likely to believe you, because women just aren’t as basic as men. They are often less interested in what you say than the way you say it. This is why, for example, women are so often smitten by utterly amoral cads who can tell them the beautiful lies they want to hear with total sincerity.
Having studied psychology and counselled numerous couples in failing marriages, neuro-linguistic programming expert Steve Wichett knows about all the naughty things husbands get up to. He also knows the fundamental reason why men lie to their wives: “It’s a strategy to avoid pain and punishment.”
Possibly, he argues – citing Allan and Barbara Pease’s Why Men Lie and Women Cry – it’s an extension of man’s atavistic hunting-and-fighting instinct; the need to conceal his true intentions to fox his prey/opponent and ward off attack. Today, it has an equally important role to play in keeping a marriage together. “Telling the whole truth to your wife is neither realistic nor desirable.” Or, as Mike, a manager, robustly puts it after 12 years of marriage: “You start out with this stupid, romantic notion, ‘Because we’re now in a relationship there’s nothing we can’t share.’ Then you realise: ‘That’s bollocks!’”
And lest you think these are just typically male-chauvinist perspectives, here is The Times’s sex expert, Suzi Godson: “You don’t need to share everything in marriage because there are some subjects on which men and women will simply never see eye to eye.” She cites everything from expenditure to porn use to sexual fantasies. “Couples fare better when they keep their gender mystique.”
The first thing husbands very necessarily keep shtoom about is their nagging discomfort at having got married in the first place. It’s not that they can’t see the benefits of the union – “Men need it because it gives them a partner with the emotional intelligence they know they lack,” says Wichett – only that they will always consider obedience and perpetual monogamy slightly unnatural states for a bloke. “I don’t know many men who feel truly comfortable with it,” says Peter, 38, an art dealer. “I think most men see their wives as authority figures that they have to rebel against. Sometimes I’ll nip outside for a sneaky fag, not because I’m a smoker, but because of how much my wife hates it.
“Shopping’s another good one. I always use Waitrose because my wife gets cross that it’s so expensive. And although it isn’t true to say I buy things deliberately to annoy her, it’s definitely a good incentive. The other day I found this statuette on eBay, commissioned for a competition in the 1936 Berlin Olympics, of a female athlete raising her arm in an Olympic salute, which also looks quite Nazi. There’s a swastika stamped on the bottom. It was only £200, and it’s now in our sitting room, but my wife hates it. She says it’s a total waste of money and that everyone will think we’re Nazis.”
Many husbands see their relationships as a game of cat and mouse, of bluff and counterbluff, like a – usually – more amiable replay of the Cold War. “I’ll encourage her to have her friends round for a proper girls’ evening, making out like I’m really worried to ensure she has a nice time,” says Mike. “But it’s not really that, obviously. What I really want is an extra night out with the boys for me. I think that secretly she knows that. She plays along with my lie to please me, which suits me fine.”
Not one man I spoke to believed for one second that the best way to deal with your wife was openly, straightforwardly and honestly at all times. “Jesus, how could you?” says Ben, 34, a gym instructor

Charting unknown Himalayan waters

In the wake of a recent controversy over the retreat of Himalayan glaciers in which the UN's climate science body admitted that it was an error to assert that they would disappear by 2035, water availability has emerged as a key issue with even more uncertainty.http://newsimg.bbc.co.uk/media/images/46832000/jpg/_46832566_everestsciencephotolib226.jpg
Receding Himalayan glaciers grabbed headlines because they feed major rivers in South Asia and some parts of Southeast Asia, which is home to a sizeable proportion of the planet's population.
If the glaciers significantly retreated or even disappeared, it would be an issue of life and death for many millions of people who depend on these rivers.
But now that the Intergovernmental Panel on Climate Change (IPCC) has said that it was a mistake to say the glaciers will be gone in a matter of decades, does that mean water is not a worrying issue any more?
Many scientists believe it is - even more so more given the uncertainty surrounding the future impacts of climate change in a region of not only high population, but one of high population growth.
The broad consensus is glaciers themselves are indeed retreating, although the rate of the recession may be debatable.
However, there are other climate-influenced factors that affect river flows, such as changes in precipitation, snowfall and regional temperature.
Uncertain times
"There has been too much focus on glaciers whereas there are other factors like precipitation and snowfall that affects the levels of waters in rivers downstream the eastern Himalayas," says Mats Eriksson, a senior hydrologist with Nepal-based International Centre for Integrated Mountain Development (ICIMOD), which has carried out several studies on the glaciers in the Hindu Kush Himalayas.
Rice saplings drying out as a reuslt of a lack of rain (Image: Madhav Nepal/BBC)
Without monsoon rains, young crops soon perish and die
Below the eastern part of the Himalayas are major rivers like the Ganges and the Bramhaputra, as well as their tributaries.
These are vital lifelines for millions of people in India, Bangladesh, Nepal, Bhutan and Tibet.
A recent study for the World Bank has shown that the volume of water resulting from glacial melt in Nepal makes up less than 5% of the flows of rivers leaving the country and contributing to the Ganges downstream.
"That is, about 95% or more of the river flow is the result of rain and melting seasonal snow," said report co-author Richard Armstrong, a glaciologist from the University of Colorado at Boulder in the US.
If that is true, rivers downstream of the eastern Himalayas will hardly be affected, even if the glaciers recede or disappear.
However, would the other contributing factors to the rivers' flow, such as precipitation and snowfall, remain the same in the changing climate?
No, say scientists, but whether that will lead to rise or fall of rivers' levels - and by how much and when - are the questions still waiting to be answered.
"We are seeing some changes in the monsoon," Dr Eriksson said of the seasonal precipitation system that shapes the climate in this part of the region.
"Last year, for example, the monsoon arrived one month late in Nepal and then some places saw 80mm of water in a day during the delayed rainy season.
"But there has been no consistent measurement of precipitation and temperature and there is a lack of proper studies."
'Heat trapping aerosols'
Some scientists believe absorption of solar radiation by aerosols (dust particles and carbon soots) can heat the atmosphere and accelerate regional impacts of global warming, which in turn affect water resources.
Woman wades through flood waters in Bangladesh
The monsoon plays a vital role in South Asian economies
William Lau, who heads the atmospheric sciences branch at Nasa's Goddard Flight Center, carried out a study in India last year and found that, as a result of aerosols, regional temperature was rising much faster than expected.
And that, he said, could influence the monsoon systems, resulting in less water availability in the region.
But Dr Armstrong said a warming climate could also mean a stronger monsoon bringing more precipitation that could increase stream flows.
"Having said that, it should be noted that future precipitation patterns predicted by climate models are highly variable and there is a very little regional agreement among the models," he said.
High variability is also an issue with the flow of rivers in the western Himalayas that do not fall within the monsoon regime.
"There is no clear-cut signal as there is a large variation between average annual flows," said Arshad Muhammad Khan, a physicist who heads the Global Change Impact Studies Centre in Pakistan.
"For example, in the Indus River, the maximum flow is twice of that of the minimum."
Unlike the Ganges, rivers like the Indus in the western part of the Himalayas are heavily dependent on glaciers, as this region does not get monsoon rains.
But even here, glacial status is not reported to be uniform.
Rising or falling flows?
Some scientists say increasing temperature has meant that glaciers don't get enough snowfall during winter and therefore river flow during summer is dwindling.
"We have seen the decline in the flow of the Indus, Chenab and Jhelum rivers," says Professor Mohammad Sultan Bhat of Kashmir University, who has conducted field studies with India's flood and irrigation department.
"We have recorded a decrease of 40% in the flow of Jhelum's tributary river… that is fed by the receding Kolahi glacier."
But, Kenneth Hewitt, a glaciologist from Canada who has been doing field studies in Pakistan's Karakoram mountains, told BBC News last October that he had seen at least half a dozen glaciers there advancing since he saw them five years ago.
With glaciers offering such complex pictures, combined with precipitation and temperature patterns becoming increasingly complicated, the region's river systems that depend on all these factors cannot be simpler.
Politics and geography, experts say, have made understanding the situation even more difficult.
"Some countries in the region are not willing to share water-related data because they regard it as confidential," said Dr Eriksson of ICIMOD.
"Since it is difficult to access them, proper studies on water availability remain a major challenge."

EU Commission to monitor Virgin DPI trials

The European Commission has announced it will closely monitor planned trials of deep packet inspection (DPI) which will be used by Virgin Media to monitor the amount of illegal file sharing on its network. No personal or identifying data will be collected or stored by the Virgin system so users will not see action coming from this, but the system could potentially be modified in the future to support this.
Privacy International does not see DPI as a legal thing for Virgin to do, and has advised that it would lodge a criminal complaint against Virgin if it goes ahead with the trial as it believes that under RIPA, ISPs don't have the right to monitor communications without consent or a court order. Similar complaints happened when BT ran it's trial of Phorm, and the City of London Police did not deem that any wrong doing had occurred. The European Commission weren't impressed with the way the trial was run and opened its own investigation in to how the UK are implementing European data protection laws.
The Commission have so far identified three gaps in UK law. Firstly, there is no independent national authority to supervise the interception of communications, required under the ePrivacy and Data Protection Directive. The RIPA act authorises interception of communications where the party has reasonable grounds for believing that consent has been given which doesn't comply with EU rules defining consent. The RIPA act also only prohibits interception where it intentionally occurred, rather than the EU law that requires Member States to prohibit any unlawful interception.
Whilst Virgin may or may not fall foul of current UK law as it stands, they may do so of EU law, but until the UK pull their foot out and fix things up to EU standards, there may not be any sanctions except financial penalties to the UK government for not conforming to EU law.

Deloitte outlines priorities for CIOs in year ahead

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Chief information officers (CIOs) should be actively managing supplier relationships in 2010 if they want to get the best from outsourcing deals, according to a Deloitte report. Skip related content
The report, called Top Ten Challenges for CIOs in 2010, also outlines new technologies such as cloud computing and virtualisation which allow firms to improve performance while keeping costs down.
"Cloud-based services offer the ability to flex service capacity and replace capital expenditure with operating expenditure," it says.
Recognising and promoting IT talent internally is vital to creating a successful department in the long term and CIOs should also be prepared to promote themselves to gain the ear of senior mangament, some of whom may not recognise the potential for IT to transform the business.
The report also says CIOs should look at flexible working, particularly delivering applications to mobile devices, and embrace social media technology.
And with cost reduction an ongoing focus, 2010 could be the time to introduce an IT refresh to reduce overheads and the firm's carbon footprint.
"With out-of-support application and energy costs rising, now is the time to review, rationalise and refresh the legacy in order to reduce overheads and maximise value for money," the report says.

McAfee chief eyes $1bn SME business

McAfees chief executive is pinning his hopes for continued double-digit growth on the SME and mid-market. Skip related content
Talking to CRN in London today, Dave DeWalt said he wanted to grow sales from the 10-1,000-seat market past the $1bn mark "within a few years" - matching the scale of its much larger corporate and consumer businesses.
We have a $1bn consumer business and a more than $1bn enterprise business, whereas the small and mid-market is much smaller at just a few hundred million, he said. Our goal is to really grow that, and to do so we need to invest in our channel partnerships, alliances and go-to-market model.
McAfee has recorded 15 straight quarters of double-digit growth, but DeWalt admitted the firm must lavish more attention on the lower end of the business market to ensure that streak continues.
He claimed McAfee now boasts a viable SME portfolio, having recently acquired several SME-centric outfits, including cloud-based outfit MX Logic.
A major investment into telemarketing, telesales and telesupport has also been made to support partners targeting SMEs, he said.
In EMEA, McAfee recently brought telesupport in-house and its new call centre in Cork has been operational for 30 days.
The reason we are building a major operation in Cork is to drive more leads and create more opportunities for our channel, DeWalt said. I have learned over the last few quarters that this recipe works very well. In America, we did the same thing in Texas, where we built a large tele-operation. this has had an amazing effect on the channel.

Computer giant Hewlett Packard is liable to British Sky Broadcasting over a troubled multi-million pound data package, a High Court judge ruled.

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Sky was originally seeking £709 million in compensation from the data provider over the £48 million contract.
But there will be a further hearing over damages in February after Sky's lawyers have examined the judgment.
Mr Justice Ramsey said: "I find that there was liability on the first defendant (Hewlett Packard) to the claimant (BSkyB) for fraudulent misrepresentation giving rise to damages."
The broadcaster hired Electronic Data Systems, later taken over by Hewlett Packard (HP), in 2000 to build a new customer services system.
The contract was ended in March 2002 after a "woeful" performance, the judge had been told.
Lawyers for Sky told the judge the project eventually took six years to complete and if the contractor had been honest about its abilities, BSkyB would have chosen a different company.
A spokesman for HP said of the ruling: "This is a legacy issue, dating back to the EDS business in 2000, which HP inherited when it acquired EDS in 2008.
"We are pleased the court dismissed the majority of the allegations made. While we accept that the contract was problematic, HP strongly maintains EDS did nothing to deceive BSkyB. HP will be seeking permission to appeal."

IRC office hours update

You may recall that we announced IRC Office Hours for Android app developers back in December. We just want to provide a quick update that upcoming office hours will be held on Thursdays from 5 p.m. to 6 p.m. PST, instead of twice weekly. These will be held in the #android-dev channel on irc.freenode.net as before.

Please post your questions on Stack Overflow with "from-irc" tag in addition to "android" tag one day before office hours. We will follow up on those specific questions during office hours, and will also post answers after.

We hope to see you there!

Three Quick Steps to Clear Writing

image of diamond
“Few appreciate brilliance, but everyone appreciates clarity.”
I came up with that line on Twitter, and thought . . .
Why waste it there?
Here’s the quick and clear guide to clarity in writing:

Short

Short words are the rule that makes your exceptional words sing.
Short sentences make powerful points faster.

Talk

Write like you talk, except better. Better words, better arrangement, better flow.
Know the rules of grammar, then break them like you do. But better.

Care

Clarity comes from deeply caring if people truly understand.
Do you?

How to Blog like Shakespeare: Writing for Three Audiences at the Same Time

William Shakespeare is the shorthand we use when we want to describe a great writer. He stands for the pinnacle of writing ability.
One reason is that he mastered the art of writing for completely different audiences. He appealed to the ultra elite, to regular theater-goers who never missed a performance, and to the illiterate mobs in the cheap seats. And he managed to satisfy each audience magnificently.

I’ve written a blog series around the web about how to write for each of three different audiences: new readers, regular readers, and experts. Now it’s time for us to try the Shakespearean feat of pulling these three audiences together.
Before we move on, I want to be clear that writing for each of your audiences is not the same thing as trying to write for everybody. Writing for your different audiences isn’t the same thing as writing for Wikipedia.

Write different posts for the different groups

Not every post has to work for every reader. Sometimes, instead of trying to write one post that works for everybody, pick one of your audiences and write for them.
If your blog gives marketing tips, you might give tips for new readers on Monday, regular readers on Wednesday, and experts on Friday. To be clear about who each post is for, you could call them Marketing 101, Marketing 201, and Marketing 401.
This approach pleases all three audiences more than you’d think. New readers learn a lot all at once, regular readers get refreshers and expert knowledge, and experts appreciate the reminders and will probably send people your way, too.

Embrace the series

Series are a great way to tackle the Eternal September problem, which is one of the main challenges of blogging.
Because readers come in at different phases of the conversation, we tend to either have to constantly remind people where we are, or write each post so that someone just joining in can grasp what’s going on.
Not only that, but most blog readers are used to reading short posts, and sometimes it’s hard to complete a complex thought in 800 words. Eternal September combined with short attention spans tends to lead to posts that lack substance and offer little more than constant primers.
With a series, though, you can start everyone on the same page. Series also give you enough room to develop your thought in a little more depth.
Writing a series gives you another opportunity to please all three audiences. New readers get the advantage of being caught up all at once, and they get a great introduction to your blog and your voice. Regular readers can appreciate the longer coverage of an idea, especially since you can use the room to give detailed stories and explanations. Experts respect a good series because you can show your knowledge of the field and you have the chance to say and explain something novel.
For some concrete examples of how it’s done, take a look at the Resources section to the left of this post, with series like Copywriting 101, Content Marketing 101, or SEO Copywriting.
Don’t write a series just to write a series, as it’s easy to tell the difference between a post that’s just way too long and an idea that needed several posts to cover well. A series is not a substitute for good, concise writing.

Focus on new and regular readers

Given that they make up at least 95% of your blog readers, your writing should always deliver the maximum value to new and regular readers.
This is where we tend to go wrong. by trying to write too often for experts (for example, other bloggers in our topic). In writing for experts, we run the real risk of losing everybody else.
Think about your blog post in layers. One layer of your writing should help new readers. After you have them covered, the next layer should be for your regular readers. Lastly, if you can work it in, the final layer should be for the experts.

Write as an expert, not like one

Just because you’re an expert doesn’t mean you have to write in a way that’s hard to read and understand.
Good writers know that the real challenge is writing about difficult topics in a simple, clear, and approachable way. As Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”
If you’re able to write about difficult topics in a way that non-experts understand, you’ll do what many experts can’t. There’s no better way to establish your authority with all three groups, experts included.

The wheel has come full circle

Blogging is a new medium, sure, but it’s a medium by which we express, educate, entertain, and engage people. And people haven’t changed that much. That’s why we can learn from the past; their challenges are our challenges.
As blogging evolves, what will discriminate the remarkable and memorable from the bland and forgotten?
It’s not how well you can create spikes of traffic, but how much art you bring to the craft of blogging. It’s great to have a killer blog, but even better to have one with a touch of poetry.
There were dozens of playwrights in Shakespeare’s day who knew how to fill seats, but there’s only one Shakespeare. Which do you want to be?
This is the fourth and final part of the How To Blog Like Shakespeare Series from Charlie Gilkey. Check out the other posts in the series:
  1. How to Write For New Readers
  2. How to Write For Regular Readers
  3. How to Write For Expert Readers

Third Annual LLVM Developers' Meeting




With new year upon us, I thought I would take a minute to update everyone on the great progress made in 2009 by the LLVM Project. For those not familiar with LLVM project, it's a cross platform complier infrastructure. We had two successful releases of LLVM, our first release of Clang, a compiler front end for various C languages, and we held our third annual Developers' meeting on October 2, 2009. This meeting is an opportunity for both LLVM and Clang developers to have a face to face meeting, exchange ideas, share their experiences and work together on LLVM or Clang.

This Developers' Meeting was the largest to date! We had 170 attendees with a huge range of different academic and company affiliations. The Developers' meeting was structured to have both a general overview about the major LLVM subsystems and also applications of LLVM for various projects. The LLVM subsystems talks included Clang, scalar evolution and loop optimization, the future of the LLVM register allocator, and a tutorial on building a backend for LLVM. We had many talks on applications of LLVM or Clang, such as OpenCL, Unladen Swallow (a Google sponsored project), Rubinius, and so much more! Community members gave a total of 17 technical presentations on LLVM and its applications, and you can view all the slides and videos from the talks on the Developers' Meeting website.

This event is not possible without the support of our sponsors. Google generously helped fund several students and active members of the LLVM community to attend the meeting and present their LLVM-related work. I'd like to briefly summarize the work by some of these developers and students:

Anton Korobeynikov

Anton is a long time developer for the LLVM project, LLVM's project administrator for Google Summer of Code™ (GSoC) and also an LLVM code owner. For his day job, he is a Ph.D student in applied statistics at Saint Petersburg State University, Russia.

Anton presented an invaluable Tutorial on Building a Backend in 24 Hours. His tutorial overviews the various code generation phases, such as SelectionDAG, Register Allocation, and post register allocation. He goes into the different pieces of the backend that one will need to implement such as the target, subtarget, lowering, register set, instruction selection, and the calling convention. If you have ever wanted to write a new backend for LLVM, this is the talk that you will want to see. (Slides, Video)

Bruno Cardoso Lopes

Bruno is a multi-year participant with the GSoC project, active LLVM contributor, and Ph.D. student at University of Campinas, Brazil. This year, he presented Object Code Emission and llvm-mc. His talk gave a high level overview of the LLVM Machine Code Emitter and focused on the emission of object files. The motivation behind direct object code emission is to bypass the external assembler, and speed up compile time.

His work is a part of the LLVM Machine Code (MC) Toolkit project. The project aims to build better tools for dealing with machine code, object file formats, etc. The idea is to generate most of the target specific assemblers and disassemblers from existing LLVM target .td files and to build an infrastructure for reading and writing common object file formats. His talk goes into the details regarding the design, current implementation status, and future directions. (Slides, Video)

Duncan Sands

Duncan is also a long time developer for the LLVM project and an LLVM Code Owner. His presentation was titled Reimplementing llvm-gcc as a gcc plugin. His project, DragonEgg, aims to replace gcc's optimizers and code generators with those in LLVM without modifying gcc at all. This is done using a plugin via mainline gcc's new ability to load additional logic and passes at runtime via a plug-in mechanism.

The plugin is a shared library that is loaded by gcc-4.5 at runtime and is currently under development. If you are interested in helping with this project, please see the DragonEgg website for more information. Take a look at the slides and video from Duncan's presentation to see where you can get started.

Santosh Nagarakatte

Santosh is currently a Ph.D. student at the University of Pennsylvania. He presented SoftBound, one of his current research projects. SoftBound is a compile-time transformation for enforcing spatial safety of C. It works by recording base and bound information for every pointer as disjoint metadata. It is a software-only approach and performs metadata manipulation only when loading or storing pointer values. The advantage of this approach is that it provides spatial safety without requiring changes to C source code. His talk provides a brief description of the formal proof and LLVM implementation. (Slides, Video)

If you are interested in attending one of our future Developers' meetings, please join the LLVM-announce mailing list. Many thanks again to Google's Open Source Programs' Office for making this event possible!

Foreign Journalists in Beijing Hit by E-Mail Hackers

BEIJING — At least two foreign journalists living in Beijing have had their Google e-mail accounts hacked, a journalists’ advocacy group in China said Monday. The hackers changed settings so that all Gmail messages would be forwarded to unfamiliar addresses.
The journalists apparently discovered that their accounts had been hacked after Google announced last week that hackers had attempted sophisticated attacks on its security infrastructure. The attacks were traced to mainland China. Google also said that two Gmail accounts had been compromised and, separately, that dozens of people pressing for human rights in China had had their e-mail accounts hacked. In retaliation, Google had said it would talk to the Chinese government about ceasing the practice of self-censorship of its Chinese-language search engine, Google.cn, and that the search company could close down or curtail its operations in China.
The two foreign journalists recently victimized by hackers were among a large number of Gmail users in China who checked their accounts after Google’s announcement and discovered that their accounts had been compromised. In many of those cases, it was unclear exactly when the hackers had broken into the accounts. The attacks are separate from those that were aimed weeks ago at the security infrastructure and of Google and more than 30 other companies and entities, most of them based in Silicon Valley, California.
One of the two journalists is a television reporter in the Beijing bureau of The Associated Press, which has one of the largest foreign news operations in China. E-mail messages in the reporter’s account were being forwarded to an e-mail address that the reporter did not recognize. The reporter said that other people the reporter knew in Beijing had suffered the same kind of attack, though none of the forwarding addresses were the same.
It is unclear whether the attacks are tied to the Chinese government, whose security forces sometimes closely monitor the activities of foreign journalists.
“We remind all members that journalists in China have been particular targets of hacker attacks in the last two years,” the journalists’ advocacy group, the Foreign Correspondents’ Club of China, said in its announcement of the recent attacks on the Gmail accounts.
Several well-known rights advocates in China said last week that their Gmail accounts had been hacked recently. The advocates include Ai Weiwei, the rebellious artist, and Teng Biao, a lawyer. In several instances, the accounts had been set by hackers to forward e-mail messages to unfamiliar addresses, as in the cases of the two journalists.
Meanwhile, a spokeswoman based in Asia for Google said Monday that the larger attacks on the Google infrastructure were part of an ongoing investigation and declined to comment further.

Apple to launch 22-inch touch-enabled all-in-one PC in 2010, says paper

Apple reportedly plans to launch a 22-inch touch-enabled all-in-one PC in 2010, in addition to the current non-touch 21.5- and 27-inch iMacs, according to a Chinese-language Commercial Times report.
Apple will outsource production of the 22-inch model to Quanta, with Taiwan-based Sintek Photronic supplying the touchscreen panels, the paper noted.

Moms Give Up High Heeled Shoes and Lipstick For Search

Moms are a hot target audience for many marketers, given that they are often the primary household decision maker.

Moms make choices involving their family's health, well-being and livelihood and this transcends across various different categories including health, grocery needs, mealtime choices, auto, apparel and even travel.

According to
BabyCenter's 21st Century Moms Report, a new mom is born every 7 seconds!

It's no wonder, then, that this year, we saw a flurry of research reports including
The Rise of the Real Mom published by AdAge, Power Moms by Nielsen, and eMarketer's Moms Online: More Influential Than Ever. These new reports speak to the powerful influence of Moms and the growing importance of the internet and social media in their lives.

As a search expert with Mom on the brain, Google was curious to learn more specifically about Moms and Search. To accomplish this, we partnered with
BabyCenter, a Moms expert, on a joint research study designed to take a look into the mindset and motivations behind decision-making Moms.

Just days ago, we released the findings from our new study, conducted with OTX Research and Sterling Brands, titled, "
The Four Truths About Moms and Search". Here are some highlights:

Truth 1 of 4: The Stork Delivers Search
  • Mothers conduct nearly twice as many searches as non-mothers: the study showed that before becoming a Mother, participants averaged 11 searches per week -- while Mothers averaged 21 searches per week.
  • Searching is now the number one activity conducted by Moms online, surpassing e-mail.

Truth 2 of 4: Moms Become Black Belts in Search
  • 3 out of 4 Moms believe that they have become better at searching versus a year ago.
  • More than 1/3 of Moms don't make it past the top section of the first page of search results, which includes both paid and organic results.
  • More than half of Moms actually search via full sentence queries, such as, "What should baby poop look like?" to zoom in on more specific results.

Truth 3 of 4: Search is Mom's GPS to Store
  • Moms use search engines throughout their purchase decision making process; half of the Mothers surveyed use search during the awareness, familiarity and consideration stage of this process.
  • Expecting Moms and Moms with Teens are even more likely than the average mom to use Search Engines during the loyalty stage: to stay in touch with a brand and keep up to date with new offers and products.
  • 53% of Moms say they have every expectation of seeing well-known brands highlighted within a sponsored link, and 59% of Moms say they would click on a coupon noted in a sponsored search result.
  • 55% of Moms can link a purchase in a physical store back to a search conducted via a search engine.
Truth 4 of 4: Search is Mom's Back Up Brain
  • Moms most often delegate activities like finding recipes, reviews of products/services and finding coupons/deal to search engines.
  • Moms are passionate about search. In fact, 56% of Moms say they would give up high heeled shoes for search, and 53% would give up lipstick!
  • When we asked Moms to choose if Google was a family member, friend, colleague, manager or acquaintance, 65% of Moms consider Google a close friend or a family member.
These truths reveal to marketers that motherhood creates a unique search window during which a valuable connection can be made. To make sure that messaging is getting through to Moms, marketers need to make sure they appear prominently on the first page of results when Moms enter both broad and specific queries into a Search Engine. Finally, marketers should not underestimate the power of search to drive upper purchase funnel activities and to connect with Moms on an emotional level.

Yahoo: “The Open Web is not a rose garden.”

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Apparently, Yahoo didn’t like the bad press it was getting following its decision to shutter its own Shopping API and instead strike a deal with PriceGrabber to use their data. Neal Sample, Yahoo’s Vice President of Open Strategy has a rather passionate post today on the Yahoo Developer Network Blog responding to the criticism of the news. Among the key quotes:
  • “I’ve read the commentary here on the blog and out in the blogosphere. I’ve also read some of the speculation about what this means — and it’s dead wrong.”
  • “Yahoo!’s commitment to developers and to open platforms is not going away. Not at all.”
  • “As Yahoo! continues to refocus and rewire, businesses change and priorities shift. Strong leaders make tough decisions all the time.”
  • “The Open Web is not a rose garden. You know that.”
I dunno. I’m sure Sample believes everything he’s saying, but it’s hard for the rest of the web to believe it when Yahoo keeps shutting down services left and right while outsourcing other core aspects. He makes the case that the Shopping API is “an isolated consequence of a strategic partnership that will improve the Yahoo! shopping experience for consumers.” But that doesn’t speak to the countless other services Yahoo has had to shut down (or is thinking about shutting down). Sure, they may have to do it to make ends meet, but it might be better to be more communicative up front rather than telling us what we “know” after the fact.
Sample does acknowledge that Yahoo has to get better about communicating changes like this (and promises his team will going forward), but come on, this has been going on for several months. The only thing surprising about all of this is that Yahoo seems surprised that people are pissed off. Maybe instead of pouring money into a cycling team, Yahoo should have put resources into the Shopping API, which some developers clearly loved.
The fact of the matter is that the Open Web should be what we (meaning everyone on the web) make of it. The thing that isn’t a rose garden is Yahoo right now. That’s too bad. But that’s no one’s fault but Yahoo’s.

Why is Apple blocking VoIP over 3G?

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We wondered yesterday why Skype hadn't enabled Push Notifications in their latest iPhone update, and more importantly, why we couldn't use Skype, or any voice over IP service, over 3G?  Peter Parkes (not Spiderman), a Skype blogger, wrote in to clarify a few things for us.
First of all, they are working on Push Notifications.  It's coming.  Soon.
"we’re working on this; we’ll release a version with Push notifications when the experience has been perfected."
Also, the reason they can't enable VoIP over 3G isn't a limitation by AT&T.
Many of you have also been asking when we'll release a version which allows you to make calls over 3G - the holy grail of Skype on the mobile, if you like. We've had a 3G-capable version ready for some time now, but Apple's current restrictions mean that they won't allow us to make it available on the App Store for the moment
It is Apple themselves who have blocked VoIP over 3G, not AT&T at all.  But why Apple, why?
When Apple blocks a capability on the iPhone, it often means that they are cooking up something similar or have a unique way of doing it.   For instance, Apple blocked video on the iPhone and iPhone 3G only to introduce it as a breakaway feature on the iPhone 3GS.  Perhaps Apple has some new way of doing VoIP in the works.
We'd like to hear your thoughts on this.  

Next Android version will be called Froyo, says Erick Tseng

Proving once again that those who don't watch The Engadget Show are always going to be one step behind those who do, our latest star guest Erick Tseng has dropped a dollop of exclusive wisdom on us: Android's next big iteration will be known as Froyo. That's short for "frozen yogurt" and fits right in line with the zany naming scheme that has delivered us Cupcakes, Donuts, and Eclairs so far. If you had your money on Flan being next in that alphabetical order, sorry to disappoint. No additional info could be squeezed out of the Google man at present -- such as how much further along Froyo will be from Android 2.1 (technically considered part of Eclair) or when we might expect the upgrade -- but we've got a name and that should be plenty to get us started on another wonderful journey of soothsaying and speculation.

Motorola Shadow is Nexus Two with sliding QWERTY keyboard?

Fan-made render? Very possible, but we're intrigued by the notion. The gang at Mobile01 have laid out two more photos of what is being called the Motorola Shadow (not to be confused with the T-Mobile Shadow), which in a nutshell looks like Droid / Milestone with a white keyboard and wrist strap. Even more interesting is the assertion that this could be Google's next flagship device, here lovingly dubbed the Nexus Two. Now while there is no way to corroborate at this point, we could totally buy this as feasible. After all, what better way to complement the Nexus One slate than with one with physical QWERTY? And who better than the company whose Android 2.0 device increased the platform's mindshare at supersonic speeds, with a CEO willing to signify support even at the launch event for a competitor's product? Color us curious -- wrist strap-laden render after the break
 
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