ommunicating with Your Favorite Applications through Email

Starting today, you'll have a new way to stay connected to your favorite applications on Facebook.

As we work to make the site as simple and efficient as possible, we're giving you the opportunity to receive updates from applications in your email inbox, such as your MSN, Yahoo! or Gmail accounts, similar to how you may receive email notifications from Facebook when you're tagged in a photo or receive a message. Note that you will have to explicitly grant developers the right to email you; they will never receive your email address without your expressed consent.

You can now use the rules and routing mechanisms of your email inbox to control how you communicate with applications. This email option is one of a number of upcoming changes we announced in October to give you a faster and more connected experience when interacting with external applications on Facebook. You will soon start to see dialog boxes on application pages from external developers asking you if you would like to receive communication about their applications through your primary email address.

Just like you can receive newsletters from your favorite websites, granting developers permission to email you means you can receive more detailed and interesting information from them, including notifications of actions within their applications, receipts for purchases you make or newsletters like the one below.

At any time, if you decide that you no longer want to receive emails, you can unsubscribe by clicking the "unsubscribe" links in the emails (they'll most likely be located at the bottom). When you unsubscribe from communication with an application, that application's developer will no longer be permitted to contact you. If an application is not complying with your request to unsubscribe, you should report it to the U.S. Federal Trade Commission for violating CAN-SPAM here.

Some applications may require an email address in order to use their service, in the same way that websites might when you sign up for them. In all cases, you will have the option to click the "change" link in the dialog box and share an anonymous version of your email address, called a proxied email address. You can always choose to stop using an application or use a different application instead if you don't want to receive emails from a particular application.

This new communication channel gives you more control over how you communicate with applications on Facebook Platform, and you can turn the channel on and off as you choose. Additionally, developers will be held to the highest Facebook and federal guidelines to help prevent spam, misleading information and malicious intent. We encourage you to use caution when communicating with these applications in the same way you do with sites across the Web. If you feel that an application is violating the guidelines in place, you can report the application to Facebook by clicking "Report Application" at the bottom of the page, or by clicking "Report" at the bottom of any canvas page within the application.

Email from applications is one of many updates we'll be rolling out over the coming months. In addition to email, you will soon start to see new places to receive notifications from applications. For example, there will be a new feature called "Counters" that will appear next to bookmarked applications on your home page, as well new Applications and Games Dashboards where you'll also be able to get application updates. As we open a new means of communication with applications through these new channels, you will soon no longer receive updates from applications in the notifications channel on Facebook.

For the latest on these changes, become a fan of the Facebook Page.

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