Optimized Search Suggestions using your location

Typing a query into the search box on a phone can often be slow and difficult. For this reason, relevant search suggestions that match your intended query can meaningfully reduce the time and effort it takes to submit a search. Today in the US, we are happy to announce an improvement to Google.com search suggestions offered on Android powered devices and iPhone. Now, Google will offer suggestions based on the phone's current or last location, making the suggestions more relevant.

For example, when users in the Boston metro area begin typing "Muse", suggestions such as "museum of science boston" and "museum of fine arts boston" are provided because people near Boston frequently look for these very popular museums. On the other hand, users in San Francisco who begin their query with "Muse" will see suggestions for museums in the San Francisco area. By using the device's current or most recent location, Google is able to offer even better, more useful suggestions than ever before. To try this yourself, go to google.com on your phone's browser and start typing a query to see the new location-optimized suggestions. Make sure you have turned on "Save recent locations" and "Allow use of device location" under the Settings link on the google.com home page.

Update @ 4:50 PM: Note that you may have to refresh google.com in your phone browser to see the new optimized suggestions.

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